BOOMERS ARE BIG CONSUMERS
Boomer consumers are good for business! Did you know that Boomers spend more than other generation, with Epsilon reporting that Boomers spend $548.1 billion annually. That’s more than $200 billion more than the next highest-spending generation!
Boomer Branding helps businesses reach this affluent group of older consumers by providing marketing solutions that cater to the 55+. We work with clients in a wide array of industries and have the marketing know-how to brand your company’s product or service to resonate with an older audience.
Baby Boomers have a unique buying behavior – one that is often ignored by most businesses. Tap into this lucrative audience with our help. Boomer Branding offers both online and traditional media approaches to maximize your ROI and drive older consumers to your business.
Motivating mature buyers requires a deep understanding of the unique generation of older consumers in the marketplace today. This generation is continually re-inventing itself while even redefining aging. They covet products and services that cater to their ageless views of themselves.
They strive to remain healthy, vital, and connected well into their advanced years. At Boomer Branding we employ pro-aging strategy and outreach to ensure strong engagement and response. We work with your business to attract Boomer consumers, to create demand and drive sales.
Grow your mature market segment with Boomer Branding’s proven marketing strategies.